The Effects of Cross-Ruff Coupons on Sales and Profits (Q2784063)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The Effects of Cross-Ruff Coupons on Sales and Profits |
scientific article |
Statements
The Effects of Cross-Ruff Coupons on Sales and Profits (English)
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7 August 2002
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coupons
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sales promotions
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stochastic choice models
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Markov chains
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marketing mix response
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