Likelihood estimation of consumer preferences in choice-based conjoint analysis (Q297313)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Likelihood estimation of consumer preferences in choice-based conjoint analysis |
scientific article |
Statements
Likelihood estimation of consumer preferences in choice-based conjoint analysis (English)
0 references
24 June 2016
0 references
conjoint analysis
0 references
utility function
0 references
preference estimation
0 references
maximum likelihood
0 references
marketing research
0 references
