Group Buying: A New Mechanism for Selling Through Social Interactions (Q2870448)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Group Buying: A New Mechanism for Selling Through Social Interactions |
scientific article |
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Group Buying: A New Mechanism for Selling Through Social Interactions (English)
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20 January 2014
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Group Buying
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word of mouth
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interpersonal information sharing
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referral rewards programs
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pricing
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social interaction
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marketing
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internet
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