A study on brand loyalty and customer lifetime value (Q3013197)

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A study on brand loyalty and customer lifetime value
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    title
    A study on brand loyalty and customer lifetime value (English)
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    author
    Kuo-Hsien Wang
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    Che-Tsung Tung
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    Yu-Je Lee
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    publication date
    18 July 2011
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    zbMATH DE Number
    5924823
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    zbMATH Keywords
    EOQ
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    deteriorating items
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    non-instantaneous
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    resalable
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