Advertising and exogenous interference in a segmented market (Q3171926)

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Advertising and exogenous interference in a segmented market
scientific article

    Statements

    title
    Advertising and exogenous interference in a segmented market (English)
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    author
    Luca Grosset
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    Bruno Viscolani
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    publication date
    5 October 2011
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    zbMATH Keywords
    advertising
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    market segmentation
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    optimal control
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    91B60
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    49N90
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    zbMATH DE Number
    5953752
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