Predicting online-purchasing behaviour (Q1780768)

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Predicting online-purchasing behaviour
scientific article

    Statements

    title
    Predicting online-purchasing behaviour (English)
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    author
    Dirk Van den Poel
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    Wouter Buckinx
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    publication date
    13 June 2005
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    zbMATH Keywords
    Marketing
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    Forecasting
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    E-commerce
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    Classification
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    Clickstream data
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    Customer relationship management
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    Business intelligence
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    Identifiers

    zbMATH DE Number
    2175663
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