Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions (Q3116686)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions |
scientific article |
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Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions (English)
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12 February 2012
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promotion competitive
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strategy buyer behavior
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