A general model for the marketing of seasonal products (Q5691689)

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scientific article; zbMATH DE number 2208352
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English
A general model for the marketing of seasonal products
scientific article; zbMATH DE number 2208352

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    A general model for the marketing of seasonal products (English)
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    27 September 2005
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    optimal control
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    nonlinear programming
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    advertising
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    seasonal products
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    goodwill
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