Stochastically optimal advertising policies under dynamic conditions: The ratio rule (Q3494373)

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Stochastically optimal advertising policies under dynamic conditions: The ratio rule
scientific article

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    title
    Stochastically optimal advertising policies under dynamic conditions: The ratio rule (English)
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    author
    Kalyan Raman
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    publication date
    1990
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    zbMATH DE Number
    4167843
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    zbMATH Keywords
    marketing
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    advertising policies
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    ratio rule
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    OpenAlex ID
    W1997794055
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    Wikidata QID
    Q126239091
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