Optimal advertising policy with the contagion model (Q1250410)

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Optimal advertising policy with the contagion model
scientific article

    Statements

    title
    Optimal advertising policy with the contagion model (English)
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    publication date
    1979
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    author
    Suresh P. Sethi
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    Identifiers

    DOI
    10.1007/BF00934454
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    zbMATH DE Number
    3602200
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    Wikidata QID
    Q61050898
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