Advertising and production of a seasonal good for a heterogeneous market

DOI10.1007/S10288-009-0103-2zbMath1193.90136OpenAlexW2066507273MaRDI QIDQ989826

Daniela Favaretto, Bruno Viscolani

Publication date: 23 August 2010

Published in: 4OR (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10278/29957

zbMATH Keywords

marketing

Mathematics Subject Classification ID

Existence theories for optimal control problems involving ordinary differential equations (49J15) Marketing, advertising (90B60)

Related Items (3)

A dynamic advertising model with reference price effect ⋮ Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ How do loyalty programs affect goodwill? An optimal control approach

Cites Work

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• Determining optimal production and advertising policies for a seasonal product
• A general model for the marketing of seasonal products
• Cooperative advertising in a marketing channel

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