Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions (Q1041023)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions |
scientific article |
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Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions (English)
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27 November 2009
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marketing
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price promotion
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retailing
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nonlinear programming
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