A model and solution method for multi-period sales promotion design.

DOI10.1016/S0377-2217(02)00526-XzbMath1033.90053MaRDI QIDQ1406500

Peter Tarasewich, Suresh K. Nair

Publication date: 4 September 2003

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Genetic algorithmsHeuristicsConjoint analysisMultiple time periodsSales promotion design

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Related Items (7)

A matheuristic for a customer assignment problem in direct marketing ⋮ Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination ⋮ Dynamics of an advertising competition model with sales promotion ⋮ The impact of the distance-dependent promotional effect on the promotion cost sharing decision ⋮ Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort ⋮ Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research ⋮ The influence of coupon duration on consumers' redemption behavior and brand profitability

Cites Work

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• Optimal product design using conjoint analysis: Computational complexity and algorithms
• Genetic Algorithms for Product Design
• Near Optimal Solutions for Product Line Design and Selection: Beam Search Heuristics

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