Market segmentation by maximum likelihood clustering using choice elasticities.
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Publication:1420463
DOI10.1016/S0377-2217(02)00807-XzbMath1053.90075OpenAlexW1999661842MaRDI QIDQ1420463
Markus Probst, Harald Hruschka, Werner Fettes
Publication date: 2 February 2004
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(02)00807-x
Classification and discrimination; cluster analysis (statistical aspects) (62H30) Marketing, advertising (90B60)
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