Conjoint-based product (line) design considering competitive reactions

DOI10.1007/s002910050006zbMath0961.90029MaRDI QIDQ1976724

Winfried J. Steiner, Harald Hruschka

Publication date: 10 June 2001

Published in: OR Spektrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s002910050006

zbMATH Keywords

game theory; product design; conjoint analysis; product (line) competition

Mathematics Subject Classification ID

91A99: Game theory

90B30: Production models

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