Marketing new products: bass models on random graphs

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Publication:2341041

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DOI10.4310/CMS.2015.V13.N2.A12zbMath1309.90040MaRDI QIDQ2341041

Rod Edwards, Meili Li, Junling Ma, Reinhard Illner

Publication date: 22 April 2015

Published in: Communications in Mathematical Sciences (Search for Journal in Brave)

zbMATH Keywords

random graphs marketing new product diffusion bass model

Mathematics Subject Classification ID

Epidemiology (92D30) Random graphs (graph-theoretic aspects) (05C80) Marketing, advertising (90B60)

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