An empirical study on the Lanchester model of combat for competitive advertising decisions

DOI10.1016/j.ejor.2006.10.018zbMath1205.90167OpenAlexW2122574195MaRDI QIDQ2371380

Qinan Wang, Zhang Wu

Publication date: 4 July 2007

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.10.018

zbMATH Keywords

differential gamesmarketingLanchester modeldynamic competitive advertising strategies

Mathematics Subject Classification ID

Marketing, advertising (90B60) Experimental studies (91A90)

Related Items (3)

On modeling the advertising-operations interface under asymmetric competition ⋮ Nonzero-sum stochastic differential reinsurance games with jump-diffusion processes ⋮ Research on the dynamic advertising strategies of the duopoly manufacturers—the application of advertising differential game model

Cites Work

• Unnamed Item
• Unnamed Item
• Likelihood Ratio Tests for Model Selection and Non-Nested Hypotheses
• Tests for model specification in the presence of alternative hypotheses
• Competitive dynamic advertising. A modification of the Case game
• Dynamic noncooperative game theory
• A duopolistic model of dynamic competitive advertising
• Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note
• Several Tests for Model Specification in the Presence of Alternative Hypotheses
• An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Feature Article—Aggregate Advertising Models: The State of the Art
• Optimizing Advertising Expenditures in a Dynamic Duopoly
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Closed-Loop Advertising Strategies in a Duopoly
• An Operations-Research Study of Sales Response to Advertising

This page was built for publication: An empirical study on the Lanchester model of combat for competitive advertising decisions