The Effects of Cross-Ruff Coupons on Sales and Profits

From MaRDI portal

Revision as of 15:21, 3 February 2024 by Import240129110113 (talk | contribs) (Created automatically from import240129110113)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Publication:2784063

Jump to:navigation, search

DOI10.1287/mnsc.44.11.1501zbMath0989.90534OpenAlexW2131627557MaRDI QIDQ2784063

Jagmohan S. Raju, Sanjay K. Dhar

Publication date: 7 August 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.11.1501

zbMATH Keywords

Markov chains coupons sales promotions stochastic choice models marketing mix response

Mathematics Subject Classification ID

Stochastic models in economics (91B70) Markov and semi-Markov decision processes (90C40) Marketing, advertising (90B60)

Related Items (2)

<scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs ⋮ Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions

This page was built for publication: The Effects of Cross-Ruff Coupons on Sales and Profits

Retrieved from "https://portal.mardi4nfdi.de/w/index.php?title=Publication:2784063&oldid=15669597"