A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media
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Publication:2809320
DOI10.1142/S0217595916500123zbMath1343.90038MaRDI QIDQ2809320
Kannan Govindan, P. C. Jha, Anshu Gupta, Prerna Manik
Publication date: 27 May 2016
Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)
revenue maximization; goal programming approach; online advertising; web advertisement; advertising scheduling problem; branch and bound programming technique; mixed integer 0-1 linear programming model; rectangular banner
90C11: Mixed integer programming
90C57: Polyhedral combinatorics, branch-and-bound, branch-and-cut
90C05: Linear programming
90B35: Deterministic scheduling theory in operations research