Optimum Advertising and Goodwill under Uncertainty

DOI10.1287/opre.26.3.450zbMath0383.90059OpenAlexW2147695137MaRDI QIDQ4162946

Charles S. Tapiero

Publication date: 1978

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.26.3.450

Mathematics Subject Classification ID

Operations research and management science (90B99)

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Stochastic optimal budget decision for advertising considering uncertain sales responses ⋮ Understanding the Memory Effects in Pulsing Advertising ⋮ Recent developments in dynamic advertising research ⋮ A stochastic goodwill model depending on quality level and advertising ⋮ An inventory model with reliability in an imperfect production process ⋮ Stochastic diffusion models with advertising and word-of-mouth effects ⋮ A communication mix for an event planning: a linear quadratic approach ⋮ Advertising for a new product introduction: a stochastic approach. ⋮ Boundary value problems in stochastic optimal control of advertising ⋮ On the superiority of pulsing under a concave advertising market potential function ⋮ A MICROECONOMIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY ⋮ Optimality of Quasi-Open-Loop Policies for Discounted Semi-Markov Decision Processes ⋮ Stochastic control theory and operational research ⋮ The price of quality claims

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