Determining newspaper marketing zones using contiguous clustering
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Publication:4680458
DOI10.1002/nav.20059zbMath1090.90133OpenAlexW2065842014MaRDI QIDQ4680458
Anuj Mehrotra, Michael A. Trick, Joseph Shantz
Publication date: 1 June 2005
Published in: Naval Research Logistics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1002/nav.20059
Classification and discrimination; cluster analysis (statistical aspects) (62H30) Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)
Cites Work
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