Optimal purchase and advertising for a product with immediate sale start (Q1367880)

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Optimal purchase and advertising for a product with immediate sale start
scientific article

    Statements

    title
    Optimal purchase and advertising for a product with immediate sale start (English)
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    published in
    Top
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    publication date
    6 May 1998
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    zbMATH Keywords
    advertising
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    goodwill
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    optimal control
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    author
    Daniela Favaretto
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    Bruno Viscolani
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    Identifiers

    DOI
    10.1007/BF02568514
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    zbMATH DE Number
    1069846
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