Creative communication for chance discovery in shopping (Q1811289)

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scientific article
Language Label Description Also known as
English
Creative communication for chance discovery in shopping
scientific article

    Statements

    title
    Creative communication for chance discovery in shopping (English)
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    author
    Hiroko Shoji
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    Koichi Hori
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    publication date
    2003
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    zbMATH Keywords
    concept articulation
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    Identifiers

    DOI
    10.1007/BF03042327
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    zbMATH DE Number
    1925628
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