Modifying Customer Expectations of Price Decreases for a Durable Product (Q2783978)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modifying Customer Expectations of Price Decreases for a Durable Product |
scientific article |
Statements
Modifying Customer Expectations of Price Decreases for a Durable Product (English)
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8 July 2002
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customer expectations
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high-technology marketing
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learning curve
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pricing
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signalling
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