Product-Line Competition: Customization vs. Proliferation (Q3117766)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Product-Line Competition: Customization vs. Proliferation |
scientific article |
Statements
Product-Line Competition: Customization vs. Proliferation (English)
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29 February 2012
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mass customization
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product strategy
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pricing
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operations-marketing interface
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