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scientific article; zbMATH DE number 1734453
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scientific article; zbMATH DE number 1734453

    Statements

    author
    David Hensher
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    Joffre Swait
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    Jordan Louviere
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    publication date
    28 April 2002
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    Mathematics Subject Classification ID
    91-02
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    91B08
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    91B10
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    91B42
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    zbMATH DE Number
    1734453
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    zbMATH Keywords
    preference
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    choice
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    decision making
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    consumer behavior
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    utility theory
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    experimental design
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