RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (Q118713)

From MaRDI portal
Revision as of 21:09, 13 March 2024 by Import240313080341 (talk | contribs) (Added link to MaRDI item.)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
scientific article
Language Label Description Also known as
English
RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
scientific article

    Statements

    volume
    42
    0 references
    issue
    4
    0 references
    page(s)
    415-430
    0 references
    publication date
    November 2005
    0 references
    author
    Peter S. Fader
    0 references
    Bruce G.S. Hardie
    0 references
    Ka Lok Lee
    0 references
     
    Retrieved from "https://portal.mardi4nfdi.de/w/index.php?title=Item:Q118713&oldid=30852657"
    Powered by MediaWiki