Closed-Loop Advertising Strategies in a Duopoly (Q4367218)
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scientific article; zbMATH DE number 1091506
Language | Label | Description | Also known as |
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English | Closed-Loop Advertising Strategies in a Duopoly |
scientific article; zbMATH DE number 1091506 |
Statements
Closed-Loop Advertising Strategies in a Duopoly (English)
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25 November 1997
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bilinear-quadratic differential game
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Lanchester model
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optimal advertising strategy
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global Nash equilibrium
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