A dynamic advertising model with reference price effect (Q3194691)

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A dynamic advertising model with reference price effect
scientific article

    Statements

    title
    A dynamic advertising model with reference price effect (English)
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    author
    Qiao Zhang
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    Jianxiong Zhang
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    Wansheng Tang
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    publication date
    20 October 2015
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    zbMATH Keywords
    advertising
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    reference price
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    goodwill
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    maximum principle
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    Identifiers

    DOI
    10.1051/ro/2014063
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    zbMATH DE Number
    6496801
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    OpenAlex ID
    W2083208619
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