A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (Q4149153)

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scientific article; zbMATH DE number 3580216
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English
A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior
scientific article; zbMATH DE number 3580216

    Statements

    title
    A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (English)
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    author
    Fred S. Zufryden
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    publication date
    1977
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    Identifiers

    DOI
    10.1287/mnsc.24.2.121
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    Mathematics Subject Classification ID
    91B60
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    91B06
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    90B99
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    zbMATH DE Number
    3580216
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    OpenAlex ID
    W2060000249
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