The strategic interaction between business mode and store brand introduction in a platform-based supply chain (Q6140949)

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scientific article; zbMATH DE number 7792439
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The strategic interaction between business mode and store brand introduction in a platform-based supply chain
scientific article; zbMATH DE number 7792439

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    The strategic interaction between business mode and store brand introduction in a platform-based supply chain (English)
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    22 January 2024
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    platform-based supply chain
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    store brand
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    sales modes
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    big-date marketing service
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    game theory
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