Formulating dynamic strategies using decision calculus (Q1278732)

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Formulating dynamic strategies using decision calculus
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    title
    Formulating dynamic strategies using decision calculus (English)
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    author
    Philip M. Parker
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    Miklos Sarvary
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    publication date
    22 February 1999
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    zbMATH DE Number
    1253234
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    zbMATH Keywords
    marketing strategy
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    decision support
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    telecommunications
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    optimal price
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    advertising policies
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