A mathematical programming study of advertising allocation problem. (Q1417009)

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A mathematical programming study of advertising allocation problem.
scientific article

    Statements

    title
    A mathematical programming study of advertising allocation problem. (English)
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    author
    A. Mihiotis
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    I. Tsakiris
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    publication date
    18 December 2003
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    zbMATH Keywords
    Integer programming
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    Allocation problem
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    People meter system
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    TV-rating
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    Advertising
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    Identifiers

    zbMATH DE Number
    2019674
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