A communication mix for an event planning: a linear quadratic approach (Q2461261)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A communication mix for an event planning: a linear quadratic approach |
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A communication mix for an event planning: a linear quadratic approach (English)
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27 November 2007
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marketing mix
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advertising
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goodwill
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stochastic LQ control
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stochastic Riccati equation
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