Innovation Diffusion in a Dynamic Potential Adopter Population (Q3956735)

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Innovation Diffusion in a Dynamic Potential Adopter Population
scientific article

    Statements

    title
    Innovation Diffusion in a Dynamic Potential Adopter Population (English)
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    author
    Vijay Mahajan
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    Robert A. Peterson
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    publication date
    1978
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    zbMATH DE Number
    3777246
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    zbMATH Keywords
    innovation diffusion
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    dynamic potential adopter population
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    single- adoption diffusion models
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    marketing
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    OpenAlex ID
    W1987592883
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    Wikidata QID
    Q110650250
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