Incentive mechanisms for price and advertising coordination in dynamic marketing channels (Q6088208)
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scientific article; zbMATH DE number 7766395
Language | Label | Description | Also known as |
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English | Incentive mechanisms for price and advertising coordination in dynamic marketing channels |
scientific article; zbMATH DE number 7766395 |
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Incentive mechanisms for price and advertising coordination in dynamic marketing channels (English)
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16 November 2023
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game theory
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differential games
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advertising
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pricing
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incentives
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channel coordination
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