Estimation of Attribute Weights from Preference Comparisons (Q3343762)

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Estimation of Attribute Weights from Preference Comparisons
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    Estimation of Attribute Weights from Preference Comparisons (English)
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    1984
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    marketing
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    multi-attribute utility model
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    estimation of individuals' attribute weights
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    estimating cardinal utility functions
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    ordinal preference data
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    linear programming estimators
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