Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures (Q6070897)

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scientific article; zbMATH DE number 7770698
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Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures
scientific article; zbMATH DE number 7770698

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    Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures (English)
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    24 November 2023
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    supply chain power structure
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    brand
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    warranty
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    original design manufacturer
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