Targeted advertising on competing platforms (Q2098981)

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Targeted advertising on competing platforms
scientific article

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    title
    Targeted advertising on competing platforms (English)
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    author
    Qiang Gong
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    Siqi Pan
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    Huanxing Yang
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    publication date
    22 November 2022
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    zbMATH DE Number
    7622096
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    zbMATH Keywords
    targeting
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    advertising
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    two-sided markets
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    online platforms
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    OpenAlex ID
    W2184673453
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