Varying parameter models to accomodate dynamic promotion effects (Q1305791)

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scientific article
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Varying parameter models to accomodate dynamic promotion effects
scientific article

    Statements

    title
    Varying parameter models to accomodate dynamic promotion effects (English)
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    author
    Eijite W. Foekens
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    Peter S. H. Leeflang
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    Dick R. Wittink
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    publication date
    19 June 2001
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    zbMATH Keywords
    time series of cross-sections
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    sales promotions
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    scanner data
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    Identifiers

    Mathematics Subject Classification ID
    62P20
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    90B60
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    91B84
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    zbMATH DE Number
    1343115
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    Wikidata QID
    Q126458975
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