A Methodology for Measuring Response to Media Effects (Q4086627)

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scientific article; zbMATH DE number 3506094
Language Label Description Also known as
English
A Methodology for Measuring Response to Media Effects
scientific article; zbMATH DE number 3506094

    Statements

    title
    A Methodology for Measuring Response to Media Effects (English)
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    author
    Fred S. Zufryden
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    publication date
    1975
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    Identifiers

    zbMATH DE Number
    3506094
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    OpenAlex ID
    W2082674304
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    DOI
    10.1057/JORS.1975.134
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