Market Segmentation, Cannibalization, and the Timing of Product Introductions (Q4012774)

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Market Segmentation, Cannibalization, and the Timing of Product Introductions
scientific article

    Statements

    title
    Market Segmentation, Cannibalization, and the Timing of Product Introductions (English)
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    author
    K. Sridhar Moorthy
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    Ivan P. L. Png
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    publication date
    27 September 1992
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    Identifiers

    DOI
    10.1287/mnsc.38.3.345
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    zbMATH DE Number
    65367
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