Feature Article—Aggregate Advertising Models: The State of the Art (Q4199822)
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scientific article; zbMATH DE number 3641181
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Feature Article—Aggregate Advertising Models: The State of the Art |
scientific article; zbMATH DE number 3641181 |
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Feature Article—Aggregate Advertising Models: The State of the Art (English)
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1979
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aggregate advertising models
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survey
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marketing
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