Optimal advertising decisions for promoting retail and online channels in a dynamic framework (Q5175844)
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scientific article; zbMATH DE number 6408201
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertising decisions for promoting retail and online channels in a dynamic framework |
scientific article; zbMATH DE number 6408201 |
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Optimal advertising decisions for promoting retail and online channels in a dynamic framework (English)
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25 February 2015
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advertising
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differential game theory
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feedback Nash equilibrium
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online channel
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retail channel
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e-commerce
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