A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation (Q5181101)

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scientific article; zbMATH DE number 3430388
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A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
scientific article; zbMATH DE number 3430388

    Statements

    title
    A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation (English)
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    author
    Evan E. Anderson
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    Henry N. Amato
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    publication date
    1974
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    Identifiers

    DOI
    10.1287/opre.22.1.13
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    zbMATH DE Number
    3430388
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