A multivariate Poisson mixture model for marketing applications

DOI10.1111/J.1467-9574.2004.00125.XMaRDI QIDQ4671015zbMATH OpenOpenAlexFDO

Authors Tom Brijs, Dimitris Karlis, Gilbert Swinnen, Koen Vanhoof, P. Manchanda, G. Wets

Publication date 23 April 2005

Published in Statistica Neerlandica (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/j.1467-9574.2004.00125.x

zbMATH Keywords

clusteringEM algorithmmixture modelsmultivariate Poissonproduct purchasing

Mathematics Subject Classification ID

Characterization and structure theory for multivariate probability distributions; copulas (62H05) Estimation in multivariate analysis (62H12) Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to economics (62P20) Marketing, advertising (90B60)

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Cited in

(15)

• Joint modelling of two count variables when one of them can be degenerate
• Extracting clusters from aggregate panel data: a market segmentation study
• A finite mixture of bivariate Poisson regression models with an application to insurance ratemaking
• Parameter estimation of Poisson mixture with automated model selection through BYY harmony learning
• Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach
• Analyzing market baskets by restricted Boltzmann machines
• Random-coefficients hidden-Markov Poisson regression models for inferring a competitor's promotion strategy
• Description of purchase incidence by multivariate heterogeneous Poisson processes
• A thresholding algorithm for order selection in finite mixture models
• Modeling discrete stock price changes using a mixture of Poisson distributions
• Modeling multivariate count data using copulas
• CUSUM control charts for multivariate Poisson distribution
• Interpoint Distance Test of Homogeneity for Multivariate Mixture Models
• On computing the multivariate Poisson probability distribution
• A family of parsimonious mixtures of multivariate Poisson-lognormal distributions for clustering multivariate count data

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