Bass model revisited

DOI10.1080/09720510.2008.10701320MaRDI QIDQ3088990zbMATH OpenOpenAlexFDO

Authors P. C. Jha, A. Gupta, P. K. Kapur

Publication date 23 August 2011

Published in Journal of Statistics and Management Systems (Search for Journal in Brave)

Full work available at URL http://www.connectjournals.com/file_html_pdf/58503H_jsms228_413-437_abs.htm

zbMATH Keywords

growing market sizeinnovation diffusionnew productpromotional effortsrepeat purchasing

Mathematics Subject Classification ID

Production models (90B30)

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Cited in

(9)

• A STUDY OF A COMPETITIVE BASS MODEL WHICH TAKES INTO ACCOUNT COMPETITION AMONG FIRMS
• A Piecewise-Diffusion Model of New-Product Demands
• A Bass-type model for a dynamic market with logistic growth
• Self-restraining Bass models
• A DISCRETE BASS MODEL AND ITS PARAMETER ESTIMATION
• Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior
• On maximizing the adoption of multi-products in multiple market segments
• Total least squares fitting Bass diffusion model
• Improving the Bass model's predictive power through online reviews, search traffic and macroeconomic data

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