Bayesian Inference for Assessing Effects of Email Marketing Campaigns

DOI10.1080/07350015.2016.1141096MaRDI QIDQ6623179zbMATH OpenFDO

Authors Kate J. Li, Jun S. Liu

Publication date 23 October 2024

Published in Journal of Business and Economic Statistics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/07350015.2016.1141096

Mathematics Subject Classification ID

Applications of statistics to economics (62P20)

Cites work

• A Model of the Joint Distribution of Purchase Quantity and Timing
• An adaptive Newton-method based on a dynamical systems approach
• Causal inference for statistics, social, and biomedical sciences. An introduction
• Estimating the dimension of a model
• scientific article; zbMATH DE number 1865509 (Why is no real title available?)
• Mailing Decisions in the Catalog Sales Industry
• Monte Carlo strategies in scientific computing.
• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models

Cited in

(2)

• A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity
• How to control the effectiveness of a campaign of mailing list marketing: a proposal based on survival analysis

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