Bayesian forecasting
advertisingautoregressive modelsBayesian updatingconsumer behaviourdiscount Bayesian modelsdisturbance covariancedynamic regressiondynamical linear modelsexponential familyforecastinggeneralized linear modelslinear growth modelslinear time series modelsnormal distribution assumptionspredictionunknown noise
In this paper Bayesian methods are applied to dynamical linear models \[ Y_ t=F_ t\theta_ t+v_ t,\quad \theta_ t=G_ t\theta_{t- 1}+w_ t, \] with normal distribution assumptions and dynamical generalized linear models with observations of the exponential family. The author gives an overview of some literature and applies the methods to the problem of describing the relationship between advertising and consumer behaviour.
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