Channel Optimization in Complex Marketing Systems

DOI10.1287/MNSC.25.10.1014MaRDI QIDQ3917887zbMATH OpenOpenAlexFDO

Authors Marcel L. Corstjens, Peter G. Doyle

Publication date 1979

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.25.10.1014

zbMATH Keywords

channel optimizationcomplex marketing systemsmultiple-channel systemssignomial geometric programming

Mathematics Subject Classification ID

Operations research and management science (90B99) Applications of mathematical programming (90C90) Mathematical programming (90C99)

Cited in

(1)

• A tutorial on geometric programming

This page was built for publication: Channel Optimization in Complex Marketing Systems

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q3917887)